From one rusty old fire extinguisher
to a group built beyond £100 million.

Freedom Global is being built into a £100 million ecommerce business — and the first major value-creation engine within a much wider group.

Current Investment Focus

Now Zoom Into the Company Already Building the Future

Freedom Fire & Safety Ltd (soon to become Freedom Global Ltd) is the group’s established direct-to-consumer ecommerce business and the focus of this investment case.

Freedom Global Ltd

Multi-brand ecommerce · Consumer distribution · D2C

Currently trading asFreedom Fire & Safety Ltd

Core modelD2C ecommerce

Core channelsAmazon · eBay · Shopify · Temu · TikTok Shop · OnBuy

Long-term ambitionBuild towards a £100 million target enterprise value

Begin the Journey

The journey

From one rusty fire extinguisher
to a £100 million vision

No degrees. No investors. Just belief, hustle, and the right people. Scroll the story.

E-commerce revenue analytics · Proof of traction

The story is emotional. The data makes it investable.

The ecommerce model is no longer theoretical. It has already been tested across thousands of orders, multiple channels and an expanding owned-brand portfolio.

Total revenue by year

Actuals · 2023 – 2025 · hover, tap or tab across the data points for the channel split

growth 2023 → 2024 (£42k → £479k)

growth 2024 → 2025 (£479k → £1.22M)

total growth in 24 months

Four evidence pillars

Where the proof actually sits

Commercial traction

Revenue, orders and growth

£1m+Combined sales, second full online year

29×Revenue growth across 24 months

250,000+Orders processed nationwide

£42k → £1.22m2023 → 2025 actuals

Channel traction

eBay, Temu, Amazon, Shopify and beyond

~£890keBay sales, 2025 – 2026

£160k+Temu, first three months on under 10 SKUs

#1 & #2Temu Safety & Security best sellers

3 launchingAmazon · OnBuy · Shopify in 2026

Brand traction

Firestorm and the owned-brand portfolio

3 protectedFirestorm™ · FXL™ · Skyline™

12Owned and developing brands

UK00004085840Firestorm™ UK registration

6 categoriesFire · Aerosols · Batteries · PPE · Cleaning · Automotive

Operational traction

Dispatch, stock, warehouse and fulfilment

3× largerUnit 19 headquarters capacity

Same dayDispatch on UK-held stock

24 hrDelivery via the DHL account

Direct from sourceContainer imports, no UK middleman

The market research

A rising share of a £6bn market

UK fire & safety market: ~£6bn today, projected £8.5bn by 2030. Drag the timeline to watch Freedom's share of it climb.

Market size interpolated to the deck's £6bn → £8.5bn (2030) projection; beyond 2030 we hold the 2030 estimate — the real number will be bigger.

Freedom revenue £1M

UK market size (est.)£6bn

The expansion map

Built in Britain. Sourced Globally.
Designed to Scale Internationally.

SupplyWhere products originate

InfrastructureWhere products are stored and fulfilled

DemandWhere customers and future markets sit

ExpansionWhere the business plans to go next

Multi-channel map · 2026 – 2031

Eight channels. One £26m trajectory.

eBay, Amazon, Temu, Shopify, On-Site Servicing, B2B, TikTok+ and OnBuy. Toggle channels, switch views, and click any year to break down its mix. Targets: £2.48m in 2026 scaling to £26m by 2031.

Year breakdown

Click a year column in the chart

2030

The 2036 horizon

The full trajectory — £42k to £72m

Year totals, actuals in solid and targets dashed. Flip to log scale to see the consistency of the compounding.

2031 → 2036 implies ~23% a year

2036 revenue mix — £71.85m

Hover or tap a segment or legend row

How the mix shifts

Channel share of revenue — eBay seeds it; Amazon, Temu & B2B scale it

eBay: ~60% of 2026 revenue → 22% by 2030 → 10% by 2036, while absolute eBay revenue still grows ~4.7× — that's diversification, not decline.

Culture, team structure & talent pipeline

The people behind the movement

A colour-coded organisational matrix. Filter by division or employment type, click anyone for detail — and open the pipeline to see where we're hiring next.

The Freedom Fire & Safety team at their Unit 19 headquarters — The team at Unit 19 — Freedom Fire & Safety headquarters.

THE RAISE · USE OF FUNDS

What capital unlocks.

The constraint is no longer demand — it is the working capital, people and infrastructure required to meet that demand consistently. Every pound removes a constraint, not a shortfall.

Inventory & buying power 40%

[Placeholder] Deeper stock positions across the fastest-moving lines — unlocking supplier volume pricing, protecting availability and lifting margin on every unit sold.

Warehousing & fulfilment 25%

[Placeholder] A larger facility with automated pick-and-pack — faster dispatch, lower carriage cost per order, and the capacity the 2028 sectors will stand on.

People & compliance 20%

[Placeholder] Key operational hires and accreditation programmes — keeping quality, safety and service ahead of demand as the group scales nationally.

Channel & brand growth 15%

[Placeholder] Measured investment in marketplace expansion, direct-to-consumer growth and the trade pipeline behind the licence engine.

Indicative split — placeholder figures pending the formal deployment schedule in the data room.

Mission control

The system is built. The next stage is liftoff.

One second-hand extinguisher created the first opportunity. Freedom Global proved the ecommerce model. Investment accelerates the next stage — and lays the foundation for everything that follows.

The raise · what capital unlocks

Inventory & buying power40%

[Placeholder] deeper stock positions and supplier volume pricing.

Warehousing & fulfilment25%

[Placeholder] automated pick-and-pack, faster dispatch, lower carriage cost.

People & compliance20%

[Placeholder] key hires and accreditation programmes ahead of demand.

Channel & brand growth15%

[Placeholder] marketplace expansion, DTC growth and the trade pipeline.

Indicative split — placeholder figures pending the formal deployment schedule.

T-00:10

Full burn back to the top of the story.